New York | Saturday, May 18, 2013

Publicity, Marketing, and Interactive Strategies from A to Z

Enlightening Your...
Brand, film, product, book, record, talent or
next big thing
In the real world, online, and beyond

About Us

Dedicated to delivering unparalleled results and client service, Sullivan and Partners fulfills all of its clients’ publicity and marketing needs, from creative development to implementation to project management.  Our strong broadcast and print relationships include the largest national television and radio shows as well as the most influential local and regional media.

Sullivan and Partners is also an industry leader in online publicity and marketing.  It’s no secret that the media landscape has profoundly changed – bloggers, websites and social media now form opinions and distribute news as effectively as traditional media. Sullivan and Partners works with clients to create a custom digital strategy or to enhance existing campaigns.

Utilize our Interactive Media Tours, Branded Video Content, Viral Content, and Live Streaming Events á la carte or combine them for a powerful digital campaign.

Finally, Sullivan and Partners offers a variety of social media solutions from website development consulting to building social media platforms.

"Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan's intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today."

— Augusten Burroughs, #1 New York Times bestselling author of Running with Scissors

"After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers."

— Speaker Newt Gingrich

Gregg Sullivan, Founder and CEO

Before launching Sullivan and Partners in 2007, Gregg Sullivan was Director of Marketing and Promotions for the REGAN division of HarperCollins Publishers, reporting to CEO Judith Regan.   There, he conceived and directed marketing and/or publicity campaigns for New York Times bestsellers Son of a Witch by Gregory MaguireSomebody’s Gotta Say It by Neil BoortzThe Confession by James McGreeveyThe Seventeen Traditions by Ralph NaderBreaking Back by James BlakeMy Secret by Frank Warren and The Zero by National Book Award finalist Jess Walter, among many others.

Prior to his post at HarperCollins, Sullivan served as Associate Director of Publicity at St. Martin’s Press.  In his tenure at St. Martin’s Press, Gregg executed the publicity campaigns for #1 New York Times bestsellers in each of the major categories —Running with Scissors by Augusten Burroughs (Nonfiction), The Nanny Diaries by Emma McLaughlin and Nicola Kraus (Fiction) and Atkins for Life by Robert Atkins, M.D. (Advice/Misc.).

Peter Hoffman, Director of Production

Over the last twelve years, Peter Hoffman has produced over 300 Satellite Media Tours with some of America’s most beloved celebrities including: Kelly Ripa, Brooke Burke, Jane Krakowski, Lea Michele, Bobby Flay, Jennie Garth, Cal Ripken, Mr. T and Jane Seymour.

He was instrumental in developing the Interactive Media Tour business. He has produced over 100 IMTs in the last 3 years with Ashley Greene, Jessica Szohr, Jackie Collins, Jon Landau, Michael Strahan, Nick Offerman, Kristi Yamaguchi, Tim Gunn, Bobby Hurley, and Stewart Cink,  to name a few.

Peter has also produced numerous high end live streaming events including projects with Kevin Bacon and Demi Moore for the Pepsi Refresh Campaign, Kelly Ripa for Electrolux and The Ovarian Cancer Research Fund and Jennifer Hudson for Weight Watchers.

Elizabeth Coxe Hubbard, Senior Account Executive

Elizabeth Coxe Hubbard joined Sullivan and Partners in September 2008.  A seasoned communications and public relations professional with nine years of experience in New York City and Washington, D.C.  Elizabeth has secured articles, reviews, and interviews in some of the nation’s most respected publications and broadcast media outlets, including The Wall Street Journal, Newsweek, The New Yorker, Time, The New York Times, Reader’s Digest, USA TODAY, National Public Radio’s Morning Edition, The Today Show, Good Morning America, Meet the Press, and The Daily Show with Jon Stewart. In the summer of 2005, Elizabeth was mentioned on Don Imus‘s Imus in the Morning as being “The best in the business.”

Caroline Ambuhl, Associate Account Executive

Caroline Ambuhl joined Sullivan and Partners in April 2012. Prior to working at Sullivan and Partners, she held public relations internships at DailyCandy in New York City and Cognito, a financial PR and marketing firm also located in New York City. Caroline received a Bachelors of Art in History from Muhlenberg College in Allentown, PA.

“Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan’s intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today.”

— Augusten Burroughs, #1 New York Times bestselling author of Running with Scissors

 

“After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers.”

— Speaker Newt Gingrich

 

“Gregg Sullivan is an accomplished and professional publicist. I have had great fun working with him in the past and he really knows his job.”

— Jackie Collins

 

“Completely devoted, Gregg Sullivan is a delight to work with. Maximizing every opportunity, he leaves no stone unturned in pursuit of coverage for his clients.”

— Emma McLaughlin and Nicola Kraus, #1 New York Times bestselling authors of The Nanny Diaries and Dedication

 

“Sullivan is solid, imaginative, hard-working and unflappable. He is among the best in the business.”

— Thomas Dunne, Publisher of Thomas Dunne Books

 

“Gregg Sullivan is creative, innovative, and easily one of the very best publicists I’ve ever had the pleasure of working with.”

— Joseph FinderNew York Times bestselling author of Power Play and Paranoia

 

“I had the pleasure of working with Gregg Sullivan in 2006 when HarperCollins published my novel Covergirl: Confessions of a Flawed Hedonist. Gregg did a superb job with the promotion and media coverage of my book — he was creative, focused, well-informed, and delivered the goods every time. Gregg has since become my friend and all-purpose career consultant. He’s a fountain of ideas, solutions, strategies, and an all-around terrific guy.”

— Maura Moynihan

 

“I have tremendous respect for my friend Gregg Sullivan. We worked together on many book campaigns, a number of them bestsellers. I could always count on him for his enthusiasm, business wisdom, and originality.”

— Suzanne Wickham, Director of Media Relations, HarperOne

Interactive Marketing + Public Relations

Harnessing the power of online video is essential to any comprehensive media campaign. Now, Interactive Media Tours (IMTs) deliver your messaging directly into homes, offices, laptops, netbooks, iPads, tablets and smartphones all over the world.

An IMT is a Satellite Media Tour (SMT) for websites, blogs and online news outlets. Your talent/spokesperson/author interacts one-on-one with bloggers, producers and reporters and delivers your message, with video, directly onto consumer’s computer screens and mobile devices. IMTs can be produced virtually anywhere.

The key is that there are no generic videos— each site receives their own exclusive video interview tailored to their audience.

Sullivan and Partners has developed strong relationships with many of the biggest online outlets, including: People.com, Betty Confidential, Parade.com, Shape.com, ESPN.com, AOL, Huffington Post, PopSugar, FOXNews.com, Self.comRadar Online, Babble, Celebuzz, The Hill.com, YourTango, Guyism, IGN and countless others. Our IMTs consistently deliver outlets with monthly unique users ranging from one million to more than 20 million.

We have produced wildly successful IMTs with Ashley Greene, Kelly Ripa, Jennifer Hudson, Adam Carolla, Molly Ringwald, Bobbi Brown, Jane Krakowski, Jon Landau, Lea Michele, Billy Ray Cyrus, Kevin Bacon, Demi Moore, Michael Ian Black, Jessica Szohr, Mandy Moore, Tim Gunn, Kate Upton, Bobby Hurley, Hilary Duff, Bernie Williams and many, many more.

The cutting edge of PR is the IMT. Whether as a stand-alone or easily combined with another Sullivan and Partners digital service, an IMT is an essential addition to your media campaign.

With Sullivan and Partners’ Branded Video Content, individual, professionally produced branded videos are featured on up to 85 online outlets.

Similar to an IMT, Sullivan and Partners will work with you to develop an engaging creative message for your campaign. We work with an Emmy award-winning television journalist to create professional productions that will appeal to a wide range of sites. Unlike an IMT, branded videos are a single production, which is then distributed throughout major online networks.

Branded video content has a flexible creative structure: a branded video could be a cooking lesson on how to make the perfect Thanksgiving turkey; it could be a behind the scenes peek at a film or television show; or information about a country’s budding tourism industry. Though branded videos can stand alone as effective media marketing, their impact is expanded exponentially when combined with an Interactive Media Tour or Satellite Media Tour.

Viral video content: the holy grail of Internet marketing. Many have promised the elusive viral video, but few have perfected the craft.  Sullivan and Partners has built relationships with high traffic sites across a broad range of genres. We collaborate creatively with these sites to create a message that appeals to and entertains online audiences. With seamless brand/messaging integration and prime placement on each site, your video is guaranteed a place in the spotlight and views on YouTube. 

Viral videos may not be appropriate for every campaign – Sullivan and Partners specializes in knowing our clients’ brands and potential viral markets. We will never promise a viral video without doing thorough research and securing an ideal creative partner. Sullivan and Partners will not embark on a viral video campaign unless we are confident we can secure a minimum of 100,000 views.

Viral content can easily be paired with Interactive Media Tours or Branded Video Content in a comprehensive campaign.

Coming Soon!

Traditional Marketing + Public Relations

Dedicated to delivering unparalleled results and client service, Sullivan and Partners fulfills all of its clients’ publicity and marketing needs, from creative development to implementation to project management. Whether for a personality, a brand, a book, a website, or a multiple-platform project, our group tailors each campaign to the specific needs of the project and client.

Our team has active contacts and successful placements across all media, including The Today ShowGood Morning AmericaThe Early ShowMeet the PressThe Daily Show with Jon StewartFresh AirThe New York TimesThe New York Times Book ReviewThe ViewThe Sean Hannity ShowVanity FairCosmopolitanEsquirePeopleLate Show with David LettermanConanThe Tonight ShowThe DoctorsCharlie RoseMorning Edition, Diane Rehm, The O’Reilly FactorHannityFox and FriendsAmerican Morning, Entertainment TonightExtraThe InsiderThe Howard Stern ShowThe New Yorker,  NPR,  ABC Radio Networks, SiriusXM, Westwood OneThe Washington PostSan Francisco ChronicleLos Angeles TimesChicago Tribune and Miami Herald, among countless others.

Current and past clients include Weber Shandwick, New York Times bestselling author and Pulitzer Prize winner Stuart Diamond, New York Times bestselling author Ralph Peters, #1 secondary market ticket aggregator www.tiqiq.com, cult sensation Chad Kultgen, St. Martin’s Press, Edelman, psychologist and author Rachel Sussman, Emmy award-winning anchor and New York Times bestselling author Rita Cosby, Trident Media Group, #1 bestselling author Augusten Burroughs, famed attorney Raoul Felder and Fox News Channel’s Jamie Colby.

A satellite media tour (SMT) is a television production that allows a spokesperson to be interviewed live via satellite by selected broadcasters.

Broadcasters are given 2 to 5 minutes for their interview, which they downlink via satellite, enabling the spokesperson to remain in one location while individually addressing a variety of media outlets in markets across the country. These interviews can be conducted live or taped for future use.

SMTs are usually done early in the morning and concentrate on local television stations’ morning shows. These shows generally air from 6am –1pm ET nationwide.

Sullivan and Partners offers turnkey service for SMTs providing:

Creative
We will work with you to craft a media message that is sure to appeal to assignment editors and produce an attention-grabbing media advisory.

Media Booking
6 weeks prior to the tour, we begin pitching the top 50 media markets in the country, only going outside that list at client request or if absolutely necessary to fill the tour.

Studio Space and Set Designs
From simple one-camera SMTs to multiple camera SMTs with fully designed sets, we fulfill all needs.

Certified Usage Reports
We use Nielsen certified figures in our usage reports. If the audience figure for a particular station can’t be independently verified, it doesn’t show up on our reports.

Combine your SMT with our cutting edge Interactive Media Tour or Branded Video Content for a comprehensive media campaign.

Books + Authors

Publicity and marketing for authors and books has become increasingly challenging as the commitment to book coverage in the media has dwindled in recent years. Sullivan and Partners understands these challenges and how to overcome the hurdles standing in between a book and its audience. Sullivan and Partners has a legacy of working with best-selling authors, Pulitzer Prize-winners, icons and many more. Not only does Sullivan and Partners maintain relationships with the largest traditional media outlets, but we are also innovators in utilizing social media, high-traffic online outlets and digital strategies to get both fiction and non-fiction noticed.

What some authors and publishers are saying about Sullivan and Partners CEO Gregg Sullivan:

“Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan’s intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today.”

— Augusten Burroughs, #1 New York Times bestselling author of Running with Scissors

 

“After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers.”

— Speaker Newt Gingrich

 

“Gregg Sullivan is an accomplished and professional publicist. I have had great fun working with him in the past and he really knows his job.”

— Jackie Collins

 

“Completely devoted, Gregg Sullivan is a delight to work with. Maximizing every opportunity, he leaves no stone unturned in pursuit of coverage for his clients.”

— Emma McLaughlin and Nicola Kraus, #1 New York Times bestselling authors of The Nanny Diaries and Dedication

 

“Sullivan is solid, imaginative, hard-working and unflappable. He is among the best in the business.”

— Thomas Dunne, Publisher of Thomas Dunne Books

 

“Gregg Sullivan is creative, innovative, and easily one of the very best publicists I’ve ever had the pleasure of working with.”

— Joseph FinderNew York Times bestselling author of Power Play and Paranoia

 

“I had the pleasure of working with Gregg Sullivan in 2006 when HarperCollins published my novel Covergirl: Confessions of a Flawed Hedonist. Gregg did a superb job with the promotion and media coverage of my book — he was creative, focused, well-informed, and delivered the goods every time. Gregg his since become my friend and all-purpose career consultant. He’s a fountain of ideas, solutions, strategies, and an all-around terrific guy.”

— Maura Moynihan

 

“I have tremendous respect for my friend Gregg Sullivan. We worked together on many book campaigns, a number of them bestsellers. I could always count on him for his enthusiasm, business wisdom, and originality.”

— Suzanne Wickham, Director of Media Relations, HarperOne

News

Rick Fox IMT with CraveOnline.com

5/6/13 — Actor and former athlete Rick Fox discusses his career, his thoughts on the NBA Playoffs and more during an Interactive Media Tour with CraveOnline.com!

Watch: Former Laker Rick Fox On The Bahamas

James Braly Discusses Marriage with The Atlantic!

5/3/13 – The Atlantic weighs in on our client James Braly, author of Life in a Marital Institution!

Read: When Even Your Marriage Counselor Tells You to Get Divorced

David Copperfield IMT with CupidsPulse.com

4/30/13 — Illusionist David Copperfield talks about his career and his love for the Bahamas during an Interactive Media Tour with CupidsPulse.com!

Watch: Illusionist David Copperfield Keeps His Relationship Magical By Relaxing in The Bahamas!

James Braly’s Interview with BobbleheadDad

4/22/13 – James Braly discusses marriage with award winning blogger BobbleheadDad!

Listen: RADIO: Acclaimed Monologuist James Braly

James Braly’s Advice for Wedding Guests

4/19/13 – Our client James Braly, author of Life in a Marital Institution, shares how to be remembered after the wedding with The Good Men Project.

Read: How To Be Remembered Fondly After the Wedding

“Fever” Lands the #2 Spot on the USA Today Bestseller List

4/11/13 – There is more great news for Maya Banks as Fever lands at #2 on the USA Today bestseller list!

Read: USA Today: Best-Selling Books

“Fever” Debuts at #2 on The New York Times Paperback Trade Fiction Bestseller List!

4/10/13 – Congratulations to Maya Banks! “Fever” debuts at #2 on The New York Times Bestseller List (4/21 list), which is her highest debut to date.

Read: The New York Times Paperback Trade Fiction Bestsellers

“Fever” Hits #5 in the Kindle Store

4/2/13 – Congratulations to our client Maya Banks on cruising to #5 overall in the Kindle store on day one of Fever sales!

Buy: Fever (The Breathless Trilogy)

Lisa Vanderpump IMT with USAToday.com

4/1/13 — Restaurateur and The Real Housewives of Beverly Hills star Lisa Vanderpump talks Dancing with the Stars, Vanderpump Rules and her new webisode series, Breakfast After Dark, during an Interactive Media Tour with USAToday.com!

Watch: Vanderpump defends bad ‘Dancing’ scores: ‘I’m not 16′

Sylvia Day Announces New Deal with Cosmopolitan and Harlequin

3/12/13 – Congratulations to our client Sylvia Day on today’s announcement of her major deal with Cosmopolitan and Harlequin!

Read: Harlequin, Sylvia Day Launch Cosmo Red Hot Reads with Seven-Figure Deal

Molly Sims IMT with Fitness.com

3/7/13 — Model and actress Molly Sims shares her secrets to looking luminous in pictures and her tips for great skin during an Interactive Media Tour with Fitness.com!

Watch: Molly Sims Spills her Secrets for Luminous Skin and Looking Amazing in Pictures

Kevin and Danielle Jonas IMT with CBSNews.com

2/14/13 — Married to Jonas stars Kevin and Danielle Jonas share their plans for Valentine’s Day and talk about the second season of their show during an Interactive Media Tour with CBSNews.com!

Watch: Kevin and Danielle Jonas Dish on Valentine’s Day Plans, Touring and “Married to Jonas”

“Rush” is #3 on The New York Times Print & E-Book Combined Bestseller List!

2/13/13 – Congratulations to our client Maya Banks on her new book Rush debuting at #3 on the New York Times bestseller list!

Read: Rush (The Breathless Triology)

S+P Begins Work with James Braly

2/13/13 – We’re thrilled to announce that we are working with James Braly on his upcoming memoir, Life in a Marital Institution: 20 Years of Monogamy in One Terrifying Memoir. James’ memoir is based on his Off-Broadway play by the same name and he recently accepted a deal with Meredith Viera Productions. Life in a Marital Institution will be released on April 2nd!

Read: Life in a Marital Institution: 20 Years of Monogamy in One Terrifying Memoir

Allison Williams IMT with OMG!

2/12/13 — Girls star Allison Williams discusses the second season of her hit show, her love for Kate Middleton and her skin care regimen during an Interactive Media Tour with OMG!

Watch: 5 Fun Facts About ‘Girls’ Star Allison Williams

Maya Banks Hits #1 Overall on the Nook Bestseller List!

2/5/13 – Congratulations to our bestselling client Maya Banks on a stellar day 1 of on-sale for her new novel, Rush, already having hit #1 overall on the Nook bestseller list!

Read: Rush (The Breathless Trilogy)

The ‘Crossfire’ Series Sells Over 5 Million Copies!

2/5/13 – Congratulations to our #1 New York Times bestselling client Sylvia Day for passing 5 million sold of the Crossfire series in the English language! Now past 6 million sold in the world!

Read: Crossfire Success

Sylvia Day Talks Family and Success with ‘Orange County Register’

2/5/13 – Today’s Orange County Register includes a cover story on our client and #1 New York Times bestseller Sylvia Day.

Read: Author’s ‘Crossfire’ Series a Labor of Love

Sofia Vergara IMT with HuffingtonPost.com

1/16/13 — Modern Family star Sofia Vergara talks about the fourth season of the hit show, her new Diet Pepsi commercial and more during an Interactive Media Tour with HuffingtonPost.com!

Watch: Sofia Vergara Talks Having a Baby On ‘Modern Family’ And More

Raoul Felder Shares His Favorite Books with the New York Post

12/16/12 – Our client Raoul Felder shares what books are in his library with the New York Post.

Read: In My Library: Raoul Felder

S+P Begins Work with Douglas Van Praet

12/10/12 – We’re excited to announce we are working with Douglas Van Praet on his new book Unconscious Branding. You think you don’t know Doug, but you do– he’s Executive Vice President at Deutsch LA, where he is group planning director on the VW account…A sample of his work is below:

 

Watch: The Force: Volkswagen Commercial

Damon Wayans Jr. IMT with HuffingtonPost.com

11/19/12 — Happy Endings star Damon Wayans Jr. talks about the third season of the hit show and more during an Interactive Media Tour with HuffingtonPost.com!

Watch: ‘Happy Endings’: Damon Wayans Jr. Talks Season 3, Negative Cast Rumors

Jordin Sparks IMT on Shape.com

11/15/12 — Sparkle star and singer Jordin Sparks shares her tricks to staying confident on the red carpet, workout secrets and more during an Interactive Media Tour with Shape.com!

Watch: Jordin Sparks’ Stay-Confident Secrets

“Reflected in You” is #1 on The New York Times print bestseller list!

11/7/12 – We’re proud to announce that Sylvia Day has toppled Fifty Shades of Grey from the top spot on the New York Times print bestseller list!

Read: The New York Times Paperback Trade Fiction Bestseller List

Raoul Felder Profiled on CBS Sunday Morning

10/22/12 – Our client Raoul Felder, who recently published his memoirs in Reflections in a Mirror: of Love, Loss, Death, and Divorce, was interviewed by correspondent Martha Teichner on CBS Sunday Morning on Sunday, October 21st.

Watch: Raoul Felder: Captain Divorce

The Wall Street Journal Reviews “Reflections in a Mirror”

10/18/12 — The Wall Street Journal reviews Raoul Felder’s new memoir, Reflections in a Mirror.

Read: The Mayor of Splitsville

Sylvia Day Hits #1 on the New York Times Bestseller List

10/11/12 — Our client Sylvia Day, author of Bared to You and Reflected in You, hit #1 on The New York Times bestseller list for the print and e-book combined list for October 21st. Sylvia is also #1 on the e-book list. Congratulations!

Sylvia Day Appears on Better TV

10/9/12 — Sylvia Day lands on Better TV today to discuss her newest book in the Crossfire trilogy, Reflected in You.

Watch: Author Sylvia Day

The New York Times Reviews Reflections in a Mirror

10/7/12 — Raoul Felder’s memoir, Reflections in a Mirror, was reviewed today in The New York Times.

Read: Divorce and Deadlines

Raoul Felder to Appear on CBS Sunday Morning

10/3/12 — CBS Sunday Morning will kick off the media blitz for Raoul Felder’s memoir with a profile of Raoul airing Sunday morning, October 21st!

Padma Lakshmi IMT on TheDailyMeal.com

10/2/12 — Top Chef‘s Padma Lakshmi shares a fall coffee recipe during an Interactive Media Tour with TheDailyMeal.com!

Watch: Padma Lakshmi’s Fall Coffee Recipe

Sylvia Day’s “Reflected in You” eBook Debuts at #1 on Amazon

10/2/12 — The second book in Sylvia Day’s Crossfire trilogy, Reflected in You, hit #1 on Amazon on its eBook release date. The trade paperback will be available on 10/23.

Sylvia Day’s “Crossfire” Series Featured in Entertainment Weekly

9/28/12 — Sylvia Day goes toe to toe with EL James in a full page contest in today’s Entertainment Weekly. Her second novel in the Crossfire trilogy, Reflected in You, is due out 10/2 in eBook and 10/23 in trade paperback.

Erin Andrews IMT on DailyGlow.com

9/21/12 — Fox Sports broadcaster Erin Andrews shares about her tips for getting prepared for the spotlight during an Interactive Media Tour with DailyGlow.com

Watch: Erin Andrews Shares Her Best Beauty Tips for Game Day

David Koechner IMT on MadeMan.com

9/6/12 — Anchorman 2‘s David Koechner discusses the long-awaited movie sequel and his participation in Bud Light’s Fantasy Football League during an Interactive Media Tour with MadeMan.com.

Watch: David Koechner Talks Football, Life

Sofia Vergara IMT on People.com

9/5/12 — Modern Family star Sofia Vergara talks about the show’s new season and Diet Pepsi during an Interactive Media Tour with People.com!

Watch: Sofia Vergara Dishes on Her Modern Family Pregnancy

Sylvia Day and “Bared to You” Featured on USAToday

8/30/12 — Our mega-bestselling client Sylvia Day is spotlighted and interviewed in today’s USA Today books feature! 1.4 million and counting sold in the USA alone…

Read: Publishing World Is Turned On By ‘Fifty Shades of Grey’

Mark Cuban IMT on ThePostGame.com

 

8/24/12 — Shark Tank panelist and entrepreneur Mark Cuban discusses his new commercial for Diet Mountain Dew and shares business advice during an Interactive Media Tour with ThePostGame.com.

Watch: Mark Cuban’s 6 Key Tips For Business Success

Summer Sanders IMT on ThePostGame.com

 

7/27/12 — Olympic Medalist Summer Sanders talks about Michael Phelps, Ryan Lochte and winning her own gold medal at the 1992 Barcelona Olympics during an Interactive Media Tour with ThePostGame.com.

Watch: Summer Sanders Talks Olympics, Michael Jordan and Nickelodeon Slime

William Levy IMT on People.com

7/26/12 — Dancing with the Stars‘ William Levy talks about the end of his short dance career and what his next acting plans are during an Interactive Media Tour with People.com!

Watch: William Levy Swears Off Dancing with the Stars!

S+P Begins Work with New York Times Best-Selling Author William Martin

7/23/12 — Bill’s new book The Lincoln Letter is on sale August 21st. The Lincoln Letter follows antiquarian Peter Fallon through his search for Abraham Lincoln’s diary throughout Washington D.C., while he encounters obstacles from both the present and the past that create a heart-pounding historical thriller.

Nastia Liukin IMT on SportsIllustrated.com

7/23/12 — Olympic gymnast Nastia Liukin discusses the 2012 U.S. Women’s Gymnastics Team and more during an Interactive Media Tour with SportsIllustrated.com.

Watch: Nastia Liukin on 2012 Olympics

Jane Lynch IMT on Yahoo! OMG

7/19/12 — Glee‘s Jane Lynch discusses her role as Sue Sylvester on Glee, her partnership with the “Don’t Major in Debt” awareness campaign and the website launch of collegefinancecenter.org during an Interactive Media Tour with Yahoo! OMG.

Watch: Lynch Doesn’t Want College Kids to Major in Debt

S+P Begins Work on New York Times Best-Selling Book “Bared to You”

7/17/12 — Sylvia Day joins S+P’s client roster with her novel Bared to You, which is currently #4 on the New York Times bestseller list and #8 overall on Amazon.

June Ambrose IMT on HuffingtonPost.com

7/17/12 — VH1′s star of Styled by June and The X Factor stylist June Ambrose shares her tips for summer fashion and beauty with the latest trends during an Interactive Media Tour with HuffingtonPost.com!

Watch: June Ambrose Teams Up With Caress, Shares Summer Style And Beauty Tips

Jonathan Adler IMT on CasaSugar.com

7/3/12 — Designer Jonathan Adler reveals his summer entertaining style and how he adds color, flair and fun to his parties during an Interactive Media Tour with CasaSugar.com!

Read: 5 Things You Didn’t Know About Jonathan Adler’s Summer Entertaining Style

Mario Batali IMT on SocialiteLife.com

6/29/12 — Iron Chef veteran, star of the daytime talk show The Chew and world-renowned chef Mario Batali gives tips on seasonal summer cooking during an Interactive Media Tour with SocialiteLife.com!

Watch: Chef Mario Batali Gives Socialite Life Some Delicious 4th Of July Party Tips

Famed Divorce Attorney Raoul Felder Chooses S+P for His Upcoming Memoir

6/25/12 — Best-selling author and famed divorce attorney Raoul Felder’s memoir, Reflections in a Mirror: of Love, Loss, Death and Divorce is available October 15th. Reflections in a Mirror reveals an intimate look at Raoul’s many high-profile cases and his brother Doc Pomus, who is in the Rock n Roll Hall of Fame for writing hits like “This Magic Moment.”

Dale Earnhardt Jr. IMT on RadarOnline.com

6/17/12 — NASCAR driver Dale Earnhardt Jr. discusses his latest race at the Michigan International Speedway and his car based on the upcoming Dark Knight Rises movie during an Interactive Media Tour with RadarOnline.com!

Watch: Batmobile Hits The Race Track! NASCAR Star Dale Earnhardt Jr. Teams Up With Dark Knight Rises

Padma Lakshmi IMT on BuddyTV.com

 

6/8/12 — Padma Lakshmi, host of Top Chef, participated in a great Interactive Media Tour with us this week, discussing summer party tips and her Nespresso coffee dessert recipe during her video interview with BuddyTV.com!

Watch: ‘Top Chef’ Host Padma Lakshmi Serves Up Summer Party Tips

Nick Offerman IMT on BuzzSugar.com

5/30/12 — “Parks and Recreation” actor Nick Offerman talks about his acting career and reveals why he dyed his hair blond during an Interactive Media Tour with BuzzSugar.com!

Read: Why Nick Offerman Is Blond

Rachel Sussman Shares Her Breakup Tips on Better TV

5/24/12 — Our client Rachel Sussman discusses tips from her book, The Breakup Bible, for helping kids cope through a parent’s breakup or divorce on Better TV.

Watch: The Breakup Bible

Jane Krakowski IMT on TresSugar.com

5/23/12 — Actress Jane Krakowski talks about “30 Rock” and her latest project, “Best Night Ever,” during an Interactive Media Tour with TresSugar.com!

Watch: Jane Krakowski Says Jenna Would Play Anastasia in Fifty Shades of Grey

Hope Solo IMT with ESPN.com

5/9/12 — U.S. Soccer star Hope Solo discusses the upcoming Olympics during an IMT with ESPN.com!

Watch: Hope Solo on Olympics, hectic life

Maria Menounos IMT on BuddyTV.com

 

5/5/12 — We had a great Interactive Media Tour with Maria Menounos, where she discussed Bud Light’s Lime-A-Rita beverage as well as her participation on Dancing with the Stars. Here’s her interview with BuddyTV.

Ralph Peters Discusses the Civil War on The Mike Gallagher Show

4/25/12 — Ralph Peters, our client and the author of Cain at Gettysburg, recently discussed the Civil War and his book on the Battle of Gettysburg on The Mike Gallagher Show, a nationally syndicated radio show.

Dominique Dawes and Megan Rapinoe IMT with Newsday.com

4/18/12 — 1996 Olympic gold medalist Dominique Dawes and Olympic hopeful Megan Rapinoe discuss the London Olympics during an IMT on Newsday.com!

Watch: Dawes and Rapinoe on London Olympics

Amy Smart Interview on PIX 11

4/16/12 — Here’s an online content distribution we did with Amy Smart on PIX 11 in New York City!

Watch: Actress Amy Smart Opens Up About Shameless And A Lot More

Paula Patton on Esquire.com

4/10/12 — In an interview for Pepsi NEXT, here’s Esquire with Paula Patton on how a man should drink a soda.

Read: And Now a Conversation with Paula Patton about Soda

Eva Longoria IMT on PopSugar.com

 

4/9/12 — We had an outstanding two-hour Interactive Media Tour with Eva Longoria! Here’s PopSugar’s interview.

Rachel Sussman Talks Breakups and Divorces on PIX 11 Morning News

4/4/12 — Our client Rachel Sussman discusses divorces, breakups and her book The Breakup Bible on PIX 11 Morning News in New York City.

Watch the rest of the video here: Living Single: Breaking Up And Divorcing With Grace

Brandi Chastain for Electrolux IMT on SportingNews.com

 

3/8/12 — Read: Brandi Chastain: U.S. women ‘on their way to be their best’ for London Olympics

Rachel Sussman Signs on as Celebuzz’s Relationship Expert

2/13/12 — Relationship Expert Offers Valentine’s Day Advice to Single Celebrity Ladies!

2/21/12 — Relationship Expert Advises ‘Immediate Psychological Counseling’ for Rihanna & Chris Brown

3/9/12 — Should Snooki Ditch Her Hard Partying ‘Jersey Shore’ Friends?

3/13/12 — Are Racy Outfits on ‘Dance Moms’ Damaging to Young Girls?

And more to come!

 

TiqIQ Featured in the New York Times

1/25/12 — “TiqIQ can help you save some money, but it also clearly provides an additional benefit: It feeds that urge to consume vast amounts of data and obsess over everyday purchases. Quants, rejoice.”

Read the article here: TiqIQ: The Kayak of Live Events

Yvonne Strahovski IMT with Bullz-Eye

1/17/12

Yvonne Strahovski’s Date with Guyism Goes Viral (Sobe)

1/11/12

Sullivan and Partners’ Best of 2011

It’s been a big year at Sullivan and Partners – check out some of our favorite projects below.

1/9/11 — Jessica Szohr Strips Down For a SoBe Skinsuit

5/17/11 — Rita Cosby Reveals her Father’s Secret WWII History on the Today Show

5/30/11 — Kate Upton for Sobe’s Try Anything Campagin Goes Viral

6/2/11 — Nick Offerman Talks Facial Hair, ‘Parks and Rec’ and the Return of Duke Silver

6/22/11 —
Chad Kultgen featured in the New York Times: “Raw Voice of Young Manhood Makes a Bid for Literary Respect”

11/18/11 — Bobby Flay Talks Turkey, Video Distributed on CW Network

 

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