About Us
Dedicated to delivering unparalleled results and client service, Sullivan and Partners fulfills all of its clients’ publicity and marketing needs, from creative development to implementation to project management. Our strong broadcast and print relationships include the largest national television and radio shows as well as the most influential local and regional media.
Sullivan and Partners is also an industry leader in online publicity and marketing. It’s no secret that the media landscape has profoundly changed – bloggers, websites and social media now form opinions and distribute news as effectively as traditional media. Sullivan and Partners works with clients to create a custom digital strategy or to enhance existing campaigns.
Utilize our Interactive Media Tours, Branded Video Content, Viral Content, and Live Streaming Events á la carte or combine them for a powerful digital campaign.
Finally, Sullivan and Partners offers a variety of social media solutions from website development consulting to building social media platforms.
"Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan's intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today."
"After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers."
Gregg Sullivan, Founder and CEO
Before launching Sullivan and Partners in 2007, Gregg Sullivan was Director of Marketing and Promotions for the REGAN division of HarperCollins Publishers, reporting to CEO Judith Regan. There, he conceived and directed marketing and/or publicity campaigns for New York Times bestsellers Son of a Witch by Gregory Maguire, Somebody’s Gotta Say It by Neil Boortz, The Confession by James McGreevey, The Seventeen Traditions by Ralph Nader, Breaking Back by James Blake, My Secret by Frank Warren and The Zero by National Book Award finalist Jess Walter, among many others.
Prior to his post at HarperCollins, Sullivan served as Associate Director of Publicity at St. Martin’s Press. In his tenure at St. Martin’s Press, Gregg executed the publicity campaigns for #1 New York Times bestsellers in each of the major categories —Running with Scissors by Augusten Burroughs (Nonfiction), The Nanny Diaries by Emma McLaughlin and Nicola Kraus (Fiction) and Atkins for Life by Robert Atkins, M.D. (Advice/Misc.).
Peter Hoffman, Director of Production
Over the last twelve years, Peter Hoffman has produced over 300 Satellite Media Tours with some of America’s most beloved celebrities including: Kelly Ripa, Brooke Burke, Jane Krakowski, Lea Michele, Bobby Flay, Jennie Garth, Cal Ripken, Mr. T and Jane Seymour.
He was instrumental in developing the Interactive Media Tour business. He has produced over 100 IMTs in the last 3 years with Ashley Greene, Jessica Szohr, Jackie Collins, Jon Landau, Michael Strahan, Nick Offerman, Kristi Yamaguchi, Tim Gunn, Bobby Hurley, and Stewart Cink, to name a few.
Peter has also produced numerous high end live streaming events including projects with Kevin Bacon and Demi Moore for the Pepsi Refresh Campaign, Kelly Ripa for Electrolux and The Ovarian Cancer Research Fund and Jennifer Hudson for Weight Watchers.
Elizabeth Coxe Hubbard, Senior Account Executive
Elizabeth Coxe Hubbard joined Sullivan and Partners in September 2008. A seasoned communications and public relations professional with nine years of experience in New York City and Washington, D.C. Elizabeth has secured articles, reviews, and interviews in some of the nation’s most respected publications and broadcast media outlets, including The Wall Street Journal, Newsweek, The New Yorker, Time, The New York Times, Reader’s Digest, USA TODAY, National Public Radio’s Morning Edition, The Today Show, Good Morning America, Meet the Press, and The Daily Show with Jon Stewart. In the summer of 2005, Elizabeth was mentioned on Don Imus‘s Imus in the Morning as being “The best in the business.”
Sara Sturgis, Assistant Account Executive
Sara Sturgis joined Sullivan and Partners in June 2011. Before Sullivan and Partners, she worked at Flying Kites Global in Rhode Island managing events and creating marketing materials. Sara received a Bachelor of Arts in International Business at Boston University in Boston, MA.
“Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan’s intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today.”
— Augusten Burroughs, #1 New York Times bestselling author of Running with Scissors
“After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers.”
— Speaker Newt Gingrich
“Gregg Sullivan is an accomplished and professional publicist. I have had great fun working with him in the past and he really knows his job.”
— Jackie Collins
“Completely devoted, Gregg Sullivan is a delight to work with. Maximizing every opportunity, he leaves no stone unturned in pursuit of coverage for his clients.”
— Emma McLaughlin and Nicola Kraus, #1 New York Times bestselling authors of The Nanny Diaries and Dedication
“Sullivan is solid, imaginative, hard-working and unflappable. He is among the best in the business.”
— Thomas Dunne, Publisher of Thomas Dunne Books
“Gregg Sullivan is creative, innovative, and easily one of the very best publicists I’ve ever had the pleasure of working with.”
— Joseph Finder, New York Times bestselling author of Power Play and Paranoia
“I had the pleasure of working with Gregg Sullivan in 2006 when HarperCollins published my novel Covergirl: Confessions of a Flawed Hedonist. Gregg did a superb job with the promotion and media coverage of my book — he was creative, focused, well-informed, and delivered the goods every time. Gregg has since become my friend and all-purpose career consultant. He’s a fountain of ideas, solutions, strategies, and an all-around terrific guy.”
— Maura Moynihan
“I have tremendous respect for my friend Gregg Sullivan. We worked together on many book campaigns, a number of them bestsellers. I could always count on him for his enthusiasm, business wisdom, and originality.”
— Suzanne Wickham, Director of Media Relations, HarperOne
Interactive Marketing + Public Relations
Harnessing the power of online video is essential to any comprehensive media campaign. Now, Interactive Media Tours (IMTs) deliver your messaging directly into homes, offices, laptops, netbooks, iPads, tablets and smartphones all over the world.
An IMT is a Satellite Media Tour (SMT) for websites, blogs and online news outlets. Your talent/spokesperson/author interacts one-on-one with bloggers, producers and reporters and delivers your message, with video, directly onto consumer’s computer screens and mobile devices. IMTs can be produced virtually anywhere.
The key is that there are no generic videos— each site receives their own exclusive video interview tailored to their audience.
Sullivan and Partners has developed strong relationships with many of the biggest online outlets, including: People.com, Betty Confidential, Parade.com, Shape.com, ESPN.com, AOL, Huffington Post, PopSugar, FOXNews.com, Self.com, Radar Online, Babble, Celebuzz, The Hill.com, YourTango, Guyism, IGN and countless others. Our IMTs consistently deliver outlets with monthly unique users ranging from one million to more than 20 million.
We have produced wildly successful IMTs with Ashley Greene, Kelly Ripa, Jennifer Hudson, Adam Carolla, Molly Ringwald, Bobbi Brown, Jane Krakowski, Jon Landau, Lea Michele, Billy Ray Cyrus, Kevin Bacon, Demi Moore, Michael Ian Black, Jessica Szohr, Mandy Moore, Tim Gunn, Kate Upton, Bobby Hurley, Hilary Duff, Bernie Williams and many, many more.
The cutting edge of PR is the IMT. Whether as a stand-alone or easily combined with another Sullivan and Partners digital service, an IMT is an essential addition to your media campaign.
With Sullivan and Partners’ Branded Video Content, individual, professionally produced branded videos are featured on up to 85 online outlets.
Similar to an IMT, Sullivan and Partners will work with you to develop an engaging creative message for your campaign. We work with an Emmy award-winning television journalist to create professional productions that will appeal to a wide range of sites. Unlike an IMT, branded videos are a single production, which is then distributed throughout major online networks.
Branded video content has a flexible creative structure: a branded video could be a cooking lesson on how to make the perfect Thanksgiving turkey; it could be a behind the scenes peek at a film or television show; or information about a country’s budding tourism industry. Though branded videos can stand alone as effective media marketing, their impact is expanded exponentially when combined with an Interactive Media Tour or Satellite Media Tour.
Coming Soon!
Traditional Marketing + Public Relations
Dedicated to delivering unparalleled results and client service, Sullivan and Partners fulfills all of its clients’ publicity and marketing needs, from creative development to implementation to project management. Whether for a personality, a brand, a book, a website, or a multiple-platform project, our group tailors each campaign to the specific needs of the project and client.
Our team has active contacts and successful placements across all media, including The Today Show, Good Morning America, The Early Show, Meet the Press, The Daily Show with Jon Stewart, Fresh Air, The New York Times, The New York Times Book Review, The View, The Sean Hannity Show, Vanity Fair, Cosmopolitan, Esquire, People, Late Show with David Letterman, Conan, The Tonight Show, The Doctors, Charlie Rose, Morning Edition, Diane Rehm, The O’Reilly Factor, Hannity, Fox and Friends, American Morning, Entertainment Tonight, Extra, The Insider, The Howard Stern Show, The New Yorker, NPR, ABC Radio Networks, SiriusXM, Westwood One, The Washington Post, San Francisco Chronicle, Los Angeles Times, Chicago Tribune and Miami Herald, among countless others.
Current and past clients include Emmy award-winning anchor and New York Times bestselling author, Rita Cosby; Fox News Channel’s Jamie Colby; the #1 secondary market ticket aggregator, TiqIQ.com; Pulitzer Prize winner and Wharton Professor, Stuart Diamond; screen legend, Adrienne Barbeau; New York Timesbestselling author and celebrity dog coach, Tamar Geller; #1 New York Timesbestselling author, Augusten Burroughs; and Los Angeles Times bestselling author and blogger, Kristen McGuiness.
A satellite media tour (SMT) is a television production that allows a spokesperson to be interviewed live via satellite by selected broadcasters.
Broadcasters are given 2 to 5 minutes for their interview, which they downlink via satellite, enabling the spokesperson to remain in one location while individually addressing a variety of media outlets in markets across the country. These interviews can be conducted live or taped for future use.
SMTs are usually done early in the morning and concentrate on local television stations’ morning shows. These shows generally air from 6am –1pm ET nationwide.
Sullivan and Partners offers turnkey service for SMTs providing:
Creative
We will work with you to craft a media message that is sure to appeal to assignment editors and produce an attention-grabbing media advisory.
Media Booking
6 weeks prior to the tour, we begin pitching the top 50 media markets in the country, only going outside that list at client request or if absolutely necessary to fill the tour.
Studio Space and Set Designs
From simple one-camera SMTs to multiple camera SMTs with fully designed sets, we fulfill all needs.
Certified Usage Reports
We use Nielsen certified figures in our usage reports. If the audience figure for a particular station can’t be independently verified, it doesn’t show up on our reports.
Combine your SMT with our cutting edge Interactive Media Tour or Branded Video Content for a comprehensive media campaign.
Books + Authors
Publicity and marketing for authors and books has become increasingly challenging as the commitment to book coverage in the media has dwindled in recent years. Sullivan and Partners understands these challenges and how to overcome the hurdles standing in between a book and its audience. Sullivan and Partners has a legacy of working with best-selling authors, Pulitzer Prize-winners, icons and many more. Not only does Sullivan and Partners maintain relationships with the largest traditional media outlets, but we are also innovators in utilizing social media, high-traffic online outlets and digital strategies to get both fiction and non-fiction noticed.
What some authors and publishers are saying about Sullivan and Partners CEO Gregg Sullivan:
“Gregg Sullivan is responsible, in large part, for the success of my memoir, Running with Scissors. He was able to get the book into the right hands, at just the right time. When my memoir hit stores, there was a flood of publicity. There was an initial surge in sales and then as word of mouth spread, the book just exploded. I am convinced that without Gregg Sullivan’s intelligent and audacious publicity plan, my book never would have reached its audience and become the 3-million copy seller that it is today.”
— Augusten Burroughs, #1 New York Times bestselling author of Running with Scissors
“After working together on three book launch projects, I can report that Gregg Sullivan is among the best publicists and marketers in the business. He is intelligent, strategic, and aggressive. In any media campaign, dedication to detail is crucial for success and in each case, I could not have been more pleased with his results. He delivers.”
— Speaker Newt Gingrich
“Gregg Sullivan is an accomplished and professional publicist. I have had great fun working with him in the past and he really knows his job.”
— Jackie Collins
“Completely devoted, Gregg Sullivan is a delight to work with. Maximizing every opportunity, he leaves no stone unturned in pursuit of coverage for his clients.”
— Emma McLaughlin and Nicola Kraus, #1 New York Times bestselling authors of The Nanny Diaries and Dedication
“Sullivan is solid, imaginative, hard-working and unflappable. He is among the best in the business.”
— Thomas Dunne, Publisher of Thomas Dunne Books
“Gregg Sullivan is creative, innovative, and easily one of the very best publicists I’ve ever had the pleasure of working with.”
— Joseph Finder, New York Times bestselling author of Power Play and Paranoia
“I had the pleasure of working with Gregg Sullivan in 2006 when HarperCollins published my novel Covergirl: Confessions of a Flawed Hedonist. Gregg did a superb job with the promotion and media coverage of my book — he was creative, focused, well-informed, and delivered the goods every time. Gregg his since become my friend and all-purpose career consultant. He’s a fountain of ideas, solutions, strategies, and an all-around terrific guy.”
— Maura Moynihan
“I have tremendous respect for my friend Gregg Sullivan. We worked together on many book campaigns, a number of them bestsellers. I could always count on him for his enthusiasm, business wisdom, and originality.”
— Suzanne Wickham, Director of Media Relations, HarperOne
News
Coming soon!