November 2011

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Viral video content: the holy grail of Internet marketing. Many have promised the elusive viral video, but few have perfected the craft.  Sullivan and Partners has built relationships with high traffic sites across a broad range of genres. We collaborate creatively with these sites to create a message that appeals to and entertains online audiences. With seamless brand/messaging integration and prime placement on each site, your video is guaranteed a place in the spotlight and views on YouTube. 

Viral videos may not be appropriate for every campaign – Sullivan and Partners specializes in knowing our clients’ brands and potential viral markets. We will never promise a viral video without doing thorough research and securing an ideal creative partner. Sullivan and Partners will not embark on a viral video campaign unless we are confident we can secure a minimum of 100,000 views.

Viral content can easily be paired with Interactive Media Tours or Branded Video Content in a comprehensive campaign.

Sullivan and Partners is an industry leader in online video promotion for consumer brands, and delivers exclusive online video interviews with top talent and newsmakers to the biggest websites and blogs in the nation with its pioneering Internet Media Tours (IMT). We have strong relationships with People.com, AOL, Huffington Post, PopSugar, Yahoo!, CBSNews.com, Just Jared, SI.com, The Postgame, Perez Hilton and many more.

We have produced wildly successful IMTs with Sofia Vergara, Allison Williams, Mario Batali, Kelly Ripa, Jennifer Hudson, Adam Carolla, Molly Sims, Paula Patton, Nick Offerman, Jon Landau, Lea Michele, Owl City, Bobby Hurley, Tim Gunn, Michael Strahan, Kate Upton, Connie Britton, Ciara, Terry Bradshaw and many, many more.

Current and past clients include Weber Shandwick, Edelman, M Booth, Cohn and Wolfe, and many more.

Sullivan and Partners offers turnkey service for television Satellite Media Tours (SMT) providing:

Creative
We will work with you to craft a media message that will appeal to assignment editors and produce an attention-grabbing media advisory.

Media Booking
6 weeks prior to the tour, we begin pitching the top 50 media markets in the country, only going outside that list at client request or if absolutely necessary to fill the tour.

Studio Space and Set Designs
From simple one-camera SMTs to multiple camera SMTs with fully designed sets, we fulfill all needs.

Certified Usage Reports
We use Nielsen certified figures in our usage reports. If the audience figure for a particular station can’t be independently verified, it doesn’t show up on our reports.
Combine your SMT with our cutting edge Internet Media Tour!

Social Media Marketing is at the heart of Sullivan and Partners 12-week campaigns. After determining the appropriate direction of the campaign, we create images that will not only complement the author’s branding and upcoming release but also engage their desired audience of current and new readers. Sullivan and Partners utilizes a combination of organic reach, page promoted posts, and click-through advertising on Facebook and Instagram to distribute the campaign visuals created by our in-house designer. When posting the campaign-specific images to Facebook, we execute both organic and paid social media marketing and monitor all ads vigorously. All images are shared with our blogger network to post on Facebook, Twitter and beyond. Our mix of organic and paid promotion drives pre-orders and encourages new followers.

All social media marketing and advertising services are completed in-house, including design, creative, visual and messaging.

With hundreds of thousands of titles published each year, effectively marketing your book is essential to generate significant word of mouth and sales.  The experts at Sullivan and Partners move in step with the ever-changing media and marketing landscape, and have developed a comprehensive and effective strategy blending Social Media, Advertising, Publicity and Promotion. Our creative and memorable campaigns enable authors to effectively reach their current audience while converting new readers.  The Sullivan and Partners team possesses relationships with the largest traditional media outlets and maintains a strong relationship with a large and influential network of blogs developed by years of working hand-in-hand with them.

Leaders in book marketing and promotion, Sullivan and Partners maintains a proud legacy of working with bestselling authors, such as #1 New York Times bestselling author Maya Banks, #1 New York Times bestselling author Sylvia Day, #1 New York Times bestselling author Augusten Burroughs, Pulitzer Prize winner Stuart Diamond, Emmy award winner and bestselling author Rita Cosby, and #1 bestselling author Richelle Mead, as well as some of today’s newest bestselling stars, like Emma Chase and Katy Evans.  Our campaigns deliver results— more than 75% of the titles Sullivan and Partners have marketed have hit the Top 100 on Amazon’s bestseller list, New York Times bestseller list and/or USA Today bestseller list.  Our services are turnkey.

How does Sullivan and Partners do this?

Sullivan and Partners works with each client to develop a unique brand platform and execute a customized campaign featuring fresh and arresting design. We utilize successful strategies of Social Media Marketing, Advertising, Publicity and Promotion to create a 3-month comprehensive campaign that builds buzz (and pre-orders!) as publication nears.  This type of extended commitment is critical to our success, and difficult for most authors—or even publishers—to provide themselves.

Sullivan and Partners works directly with publishers to become a vital partner in a book’s publication.  Our comprehensive social media marketing and advertising strategy builds anticipation and generates pre-orders.   Our team will assess each author’s social media presence to determine a custom branded solution for that author.  We then develop a timeline for content, as well as a media schedule, and design original creative for the author that can be posted and shared. All campaigns are monitored by our staff in real time, enabling us to analyze feedback, adjust messaging, and maximize opportunities continuously throughout the life of a campaign.  Contact us for more information.

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Gregg Sullivan, Founder and CEO

Gregg Sullivan founded Sullivan and Partners in 2007, and in the years since he and his team have worked with #1 bestselling and notable authors in fiction and nonfiction, across genres. Gregg and his team have conceived, planned and executed over 75 marketing, advertising and publicity campaigns that have resulted in New York Times and USA Today bestsellers, including multiple #1 New York Times bestsellers.

Gregg, with Director of Production Peter Hoffman, pioneered the Internet Media Tour in 2011. Sullivan and Partners is now a leader in the field, having executed hundreds of tours in the years since.

Before launching Sullivan and Partners in 2007, Gregg Sullivan was Director of Marketing and Promotions for the REGAN division of HarperCollins Publishers, reporting to CEO Judith Regan. There, he directed marketing and/or publicity campaigns for New York Times bestsellers Son of a Witch by Gregory Maguire, Somebody’s Gotta Say It by Neil Boortz, The Confession by James McGreevey, The Seventeen Traditions by Ralph Nader, Breaking Back by James Blake, My Secret by Frank Warren and The Zero by National Book Award finalist Jess Walter, among many others.

Prior to his post at HarperCollins, Sullivan served as Associate Director of Publicity at St. Martin’s Press. In his tenure at St. Martin’s Press, Gregg executed the publicity campaigns for #1 New York Times bestsellers in each of the major categories —Running with Scissors by Augusten Burroughs (Nonfiction), The Nanny Diaries by Emma McLaughlin and Nicola Kraus (Fiction) and Atkins for Life by Robert Atkins, M.D. (Advice/Misc.).

Peter Hoffman, Director of Production

Over the last twelve years, Peter Hoffman has produced over 300 Satellite Media Tours with some of America’s most beloved celebrities including: Kelly Ripa, Brooke Burke, Jane Krakowski, Lea Michele, Bobby Flay, Jennie Garth, Cal Ripken, Mr. T and Jane Seymour.

He was instrumental in developing the Interactive Media Tour business and has produced over 100 IMTs in the last 3 years with Ashley Greene, Jessica Szohr, Jackie Collins, Jon Landau, Michael Strahan, Nick Offerman, Kristi Yamaguchi, Tim Gunn, Bobby Hurley, and Stewart Cink, to name a few.

Peter has also produced numerous high end live streaming events including projects with Kevin Bacon and Demi Moore for the Pepsi Refresh Campaign, Kelly Ripa for Electrolux and The Ovarian Cancer Research Fund and Jennifer Hudson for Weight Watchers.

Elizabeth Coxe Hubbard, Senior Account Executive

Elizabeth Coxe Hubbard joined Sullivan and Partners in September 2008. A seasoned communications and public relations professional with nine years of experience in New York City and Washington, D.C. Elizabeth has secured articles, reviews, and interviews in some of the nation’s most respected publications and broadcast media outlets, including The Wall Street Journal, Newsweek, The New Yorker, Time, The New York Times, Reader’s Digest, USA TODAY, National Public Radio’s Morning Edition, The Today Show, Good Morning America, Meet the Press, and The Daily Show with Jon Stewart. In the summer of 2005, Elizabeth was mentioned on Don Imus‘s Imus in the Morning as being “The best in the business.”

Caroline Laird, Senior Account Executive

Caroline Laird joined Sullivan and Partners in April 2012 and has worked on more than 15 bestselling campaigns, including Maya Banks’ first #1 New York Times bestseller, Burn. Caroline has worked in fiction genres ranging from romance and YA to women’s commercial fiction and with a variety of bestselling authors, including Sylvia Day, Maya Banks, Richelle Mead, Katy Evans and Patti Callahan Henry.

In addition to her work with bestselling authors, Caroline has also booked IMTs for talent including Sofia Vergara, Jerry Rice, Ciara, Jenny McCarthy, Allison Williams, Fergie and more. She received a Bachelors of Art in History from Muhlenberg College in Allentown, PA.

Kelsea Woods, Assistant Account Executive, Assistant Designer

Kelsea Woods joined Sullivan and Partners in June 2015. Kelsea has created memorable campaign images for multiple New York Times bestselling authors including Maya Banks, Katy Evans and Emma Chase.

In addition to her work with bestselling authors, Kelsea has also booked IMTs for talent including Julianne Hough, Whitney Port, Keith Hernandez, Walt “Clyde” Frazier and more. Prior to joining Sullivan and Partners, she received a Bachelor of Arts in Theatre with Leadership Distinction in Professional and Civic Engagement from the University of South Carolina in Columbia, SC.

Dedicated to delivering unparalleled results and client service, Sullivan and Partners fulfills all of its clients’ publicity, marketing and advertising needs, from creative development to implementation to project management. Whether for an author, a publisher or a consumer brand, our group tailors each campaign to the specific needs of the project and client.

Drawing from years of experience in book marketing and promotion, Sullivan and Partners has developed a comprehensive and proprietary strategy blending social media marketing, advertising, publicity and promotion. Our creative, memorable campaigns allow our clients to effectively engage and retain an established audience, while actively converting new readers.

Sullivan and Partners is also an industry leader in digital promotion for consumer brands, and delivers exclusive online video interviews with top talent and newsmakers to the biggest websites and blogs in the nation with its pioneering Internet Media Tours (IMT).