Gregg Sullivan, Founder and CEO
Gregg Sullivan founded Sullivan and Partners in 2007, and in the years since he and his team have worked with #1 bestselling and notable authors in fiction and nonfiction, across genres. Gregg and his team have conceived, planned and executed over 75 marketing, advertising and publicity campaigns that have resulted in New York Times and USA Today bestsellers, including multiple #1 New York Times bestsellers.
Gregg, with Director of Production Peter Hoffman, pioneered the Internet Media Tour in 2011. Sullivan and Partners is now a leader in the field, having executed hundreds of tours in the years since.
Before launching Sullivan and Partners in 2007, Gregg Sullivan was Director of Marketing and Promotions for the REGAN division of HarperCollins Publishers, reporting to CEO Judith Regan. There, he directed marketing and/or publicity campaigns for New York Times bestsellers Son of a Witch by Gregory Maguire, Somebody’s Gotta Say It by Neil Boortz, The Confession by James McGreevey, The Seventeen Traditions by Ralph Nader, Breaking Back by James Blake, My Secret by Frank Warren and The Zero by National Book Award finalist Jess Walter, among many others.
Prior to his post at HarperCollins, Sullivan served as Associate Director of Publicity at St. Martin’s Press. In his tenure at St. Martin’s Press, Gregg executed the publicity campaigns for #1 New York Times bestsellers in each of the major categories —Running with Scissors by Augusten Burroughs (Nonfiction), The Nanny Diaries by Emma McLaughlin and Nicola Kraus (Fiction) and Atkins for Life by Robert Atkins, M.D. (Advice/Misc.).
Peter Hoffman, Director of Production
Over the last twelve years, Peter Hoffman has produced over 300 Satellite Media Tours with some of America’s most beloved celebrities including: Kelly Ripa, Brooke Burke, Jane Krakowski, Lea Michele, Bobby Flay, Jennie Garth, Cal Ripken, Mr. T and Jane Seymour.
He was instrumental in developing the Interactive Media Tour business and has produced over 100 IMTs in the last 3 years with Ashley Greene, Jessica Szohr, Jackie Collins, Jon Landau, Michael Strahan, Nick Offerman, Kristi Yamaguchi, Tim Gunn, Bobby Hurley, and Stewart Cink, to name a few.
Peter has also produced numerous high end live streaming events including projects with Kevin Bacon and Demi Moore for the Pepsi Refresh Campaign, Kelly Ripa for Electrolux and The Ovarian Cancer Research Fund and Jennifer Hudson for Weight Watchers.
Elizabeth Coxe Hubbard, Senior Account Executive
Elizabeth Coxe Hubbard joined Sullivan and Partners in September 2008. A seasoned communications and public relations professional with nine years of experience in New York City and Washington, D.C. Elizabeth has secured articles, reviews, and interviews in some of the nation’s most respected publications and broadcast media outlets, including The Wall Street Journal, Newsweek, The New Yorker, Time, The New York Times, Reader’s Digest, USA TODAY, National Public Radio’s Morning Edition, The Today Show, Good Morning America, Meet the Press, and The Daily Show with Jon Stewart. In the summer of 2005, Elizabeth was mentioned on Don Imus‘s Imus in the Morning as being “The best in the business.”
Caroline Laird, Senior Account Executive
Caroline Laird joined Sullivan and Partners in April 2012 and has worked on more than 15 bestselling campaigns, including Maya Banks’ first #1 New York Times bestseller, Burn. Caroline has worked in fiction genres ranging from romance and YA to women’s commercial fiction and with a variety of bestselling authors, including Sylvia Day, Maya Banks, Richelle Mead, Katy Evans and Patti Callahan Henry.
In addition to her work with bestselling authors, Caroline has also booked IMTs for talent including Sofia Vergara, Jerry Rice, Ciara, Jenny McCarthy, Allison Williams, Fergie and more. She received a Bachelors of Art in History from Muhlenberg College in Allentown, PA.
Kelsea Woods, Assistant Account Executive, Assistant Designer
Kelsea Woods joined Sullivan and Partners in June 2015. Kelsea has created memorable campaign images for multiple New York Times bestselling authors including Maya Banks, Katy Evans and Emma Chase.
In addition to her work with bestselling authors, Kelsea has also booked IMTs for talent including Julianne Hough, Whitney Port, Keith Hernandez, Walt “Clyde” Frazier and more. Prior to joining Sullivan and Partners, she received a Bachelor of Arts in Theatre with Leadership Distinction in Professional and Civic Engagement from the University of South Carolina in Columbia, SC.