Social Media Marketing is at the heart of Sullivan and Partners 12-week campaigns. After determining the appropriate direction of the campaign, we create images that will not only complement the author’s branding and upcoming release but also engage their desired audience of current and new readers. Sullivan and Partners utilizes a combination of organic reach, page promoted posts, and click-through advertising on Facebook and Instagram to distribute the campaign visuals created by our in-house designer. When posting the campaign-specific images to Facebook, we execute both organic and paid social media marketing and monitor all ads vigorously. All images are shared with our blogger network to post on Facebook, Twitter and beyond. Our mix of organic and paid promotion drives pre-orders and encourages new followers.
All social media marketing and advertising services are completed in-house, including design, creative, visual and messaging.